What an image file may contain
Some phones and cameras can save extra information with a photo, such as when and where it was taken or which device captured it. What a file contains depends on the camera, privacy settings and how the image was exported. Check the photos and your permission to share them before publishing; details visible in the image itself are separate from its embedded metadata.
Original image files can also be larger than a website needs. Resizing and compression can reduce loading time, with the right balance depending on where and how each photo will appear.
Photo preparation is project-specific
For photos included in an agreed website project, preparation can include:
- Right-sized and compressed for the part of the website where each image will appear.
- Prepared in suitable web formats where that helps performance and display quality.
- Checked for embedded location or device details, which can be removed where appropriate. Removing metadata does not hide people, places, signs or other details visible in the photo.
- Given accurate file names and alternative text where useful for visitors and assistive technology. This does not guarantee search ranking or traffic.
The images, edits and delivery are agreed as part of the project scope before work begins.
Why it matters
Real project photos can help visitors understand your work. Choose images you have permission to publish, and review what they show before they go online.
A useful next step
Photo preparation is included in the agreed website scope. Start a website project and we can decide which photos to use and how to prepare them.
Further reading
Google Search image guidance explains descriptive filenames, alt text, and image discoverability.